Our history – Over 100 years – Of innovative medical skin science

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For more than a century Beiersdorf, the company behind Eucerin, has been associated with groundbreaking innovation in skin care. From the beginning, research and product development at Eucerin has been inseparable from dermatological research.

The foundation of Eucerin

Founder of Beiersdorf – Paul C. Beiersdorf
Every Eucerin product is based on intensive research and close collaboration between pharmacists and dermatologists - right from the beginning.

The brand’s origins are in a pharmacy, that of Paul C. Beiersdorf in Hamburg.

In 1882 Paul C. Beiersdorf applied for a patent for a new type of medical dressing and in so doing founded the Beiersdorf Company. Eight years later, he sold the business to fellow pharmacist Oscar Troplowitz who began to manufacture products under the Beiersdorf brand name. Close cooperation with pioneering dermatologist Paul Gerson Unna meant that these products were inspired by and based on the very latest research of skin.

This combination of research and development runs through our history, right up to the present day.

It means that every one of our products is both scientifically relevant and proven for tolerability and efficacy, providing you with reliable solutions for different kinds of skin issues and problems.

Revolutionising skin care for over a century


Dr. Lifschütz applied for a patent for Eucerin to produce a stable emulsion.
The first Eucerin range.

In the year 1900, young chemist Isaac Lifschütz filed a patent for an emulsifying agent, which he named Eucerit - inspired by the old Greek word for “the beautiful wax”. Dr. Lifschütz´s development of Eucerit can be seen as a medical revolution of its time. Eucerit was the technological base to develop a stable water-in-oil emulsions for the first time. It also formed the basis of all Beiersdorf products at that time. Prof. Unna was particularly impressed with the properties of the resulting ointment:

Eucerit Ointment is agreeable for the pharmacist due to its stable and smooth consistency, it is easily prescribed by the doctor and it creates a good feeling for the patient due to its smoothness and cooling effect.

1950 - 1980

pH5 Eucerin Range
It was not until 1950 that the next Eucerin product appeared: pH5 Eucerin Ointment. The product was created for the purpose of working in an alkaline milieu, a real innovation in those days since it was the first product that guaranteed preservation and restoration of the acid protection skin layer, which is highly relevant even today.

The first Eucerin product range suitable for use on all skin areas, especially suitable for use on sensitive skin. By offering this range at that time Eucerin established a holistic medical skin care program to sustain and protect skin´s health. Designed specifically for sensitive skin, Eucerin products are still recommended today by doctors worldwide for a range of skin issues due to its tolerability and skin protective efficacy.

The first Eucerin pH5 range was solely recommended for the treatment of skin diseases in the surgery.

1991 - 1994

1991 - Eucerin Sun Care
The first Eucerin Sun products which are clinically proven to actively strengthen the skin against sun damage. Their two-phase prophylaxis system is a major breakthrough in sun care, both strengthening skin's protective barriers against UVA stress and reducing inflammatory skin responses.

1992 - LACERAN
In this year, a range of urea-based products was launched under the LACERAN brand name, specifically for the treatment of very dry skin conditions. Urea exists in all body fluids and tissues, and is an important part of skin's natural moisturising factor. In many dry skin conditions, natural Urea levels are reduced, leading to further moisture loss. By replenishing this active ingredient, LACERAN effectively relieves itching and skin dryness.

1994 - LACERAN Omega
An extension of products containing Omega-6 fatty acids, specially developed for the adjunctive care of Atopic Dermatitis. These natural fatty acids strengthen skin’s protective barrier and reduce moisture loss, which in turn soothes and nourishes rough and dry skin.

Read more about the idea behind Eucerin AtoControl and its development.

1995 - 1999

Print advertisement for Eucerin Sun.

1995 - Eucerin Shower Care
A true innovation: Eucerin Bath and Shower Oil prevents the skin from drying out, while cleansing it with extra mild surfactants.

1996 - Eucerin Sensitive Skin Care
By launching Eucerin Hydro Balance and Lipo-Balance, Eucerin took the first step to offer a dermocosmetically relevant solution for extremely sensitive facial skin.

For more than a decade, the Eucerin Q10 ACTIVE range for sensitive skin is effective against the first signs of ageing.

1998 - Eucerin Q10 Anti-Wrinkle Cream

The first Eucerin product to feature Coenzyme Q10, and offer a solution for sensitive, ageing skin. This naturally occurring substance stimulates energy production in cells. Q10 products from Eucerin help to improve the regeneration of sensitive skin, and reduce the depth of fine lines and wrinkles.

Read more about the idea behind Eucerin Q10 ACTIVE and its development.


Print advertisement in 1999.

1999 - Eucerin Blemished Skin
Recognising that acne-prone skin is not just a problem for teenagers, Eucerin launched a range of products specifically for the needs of adults suffering from acne-prone skin. It works by targeting the problem where it originates – in the follicle – while at the same time making sure skin does not dry out.

With such properties, Eucerin Acne products are ideal for the care of blemished skin while undergoing drug treatments.

Read more about the idea behind Eucerin DermoPURIFYER and its development.

2000 - 2005

2000 - Eucerin Vital
The Eucerin Vital range was developed specifically for the needs of mature skin, which loses elasticity especially after menopause. Highly potent Retinol was used as the key active for this range.

2004 - Eucerin Modelliance
The first Eucerin anti-age product to “remodel” and firm facial contours. Its formula with the combination of Ginkgo Extract and Ursolic Acid stimulates skin's own production of collagen and reduces wrinkles.

2005 - Eucerin Anti-Pigment Fluid
The first Eucerin product to reduce the appearance of spots and skin hyperpigmentations through the action of Dioic Acid, which influences skin's melanin production.

2005 - Eucerin Anti-Redness
The first Eucerin product range to reduce the appearance of redness. It features Licochalcone A, which soothes skin, and green concealing pigments, which neutralise redness. This was one of the first ranges of dermo cosmetic products clinically proven to provide immediate and long-term relief to skin prone to redness, diffuse flushing and visible capillaries.


2006 - Eucerin Hyaluron-Filler

This revolutionary range was inspired by dermatological Hyaluron Acid injections to fight wrinkles and is one of the most successful anti-ageing ranges in pharmacies.

Our brand values

Pioneers in skincare

We deliver a holistic dermo-cosmetic approach to protect your skin, keep it healthy and radiant.

Recommended by dermatologists

We work together with leading dermatologist and pharmacist partners around the world to create innovative and effective skincare products they can trust and recommend.

Committed to innovation

For over 100 years, we have dedicated ourselves to researching and innovating in the field of skin science. We believe in creating active ingredients and soothing formulas with high tolerability that work to help you live your life better each day.