Eucerin Promotes Alternative Test Methods

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Legal framework and procedure at Beiersdorf

Beiersdorf is focusing on developing and establishing alternatives to animal testing. The goal: To abolish animal testing for cosmetic products once and for all

Animals are very dear to us for the Eucerin brand, and we are therefore convinced that animal testing is not necessary for cosmetics, which has moreover been banned in the EU since 2004! Eucerin is thus making a determined effort to make animal testing obsolete worldwide. Consequently, we do not carry out or commission animal testing for cosmetic products and their ingredients.

Only exception: If national laws force Beiersdorf to do so, Beiersdorf must comply with them and, in exceptional cases, perform tests. For example, in the sale of other Beiersdorf cosmetics in China. Animal testing to officially demonstrate the efficacy is legally required there. Our explicit goal here is to convince the Chinese authorities that animal testing is not necessary for cosmetic products. This is why Eucerin continues to work resolutely for the international acceptance of alternative testing methods.

What alternatives to animal testing are there?

Beiersdorf is one of the pioneers and global leaders in the field of alternative testing methods

Irrespective of the ban, developing and adopting alternative methods continues to be particularly important for Beiersdorf and Eucerin. Consumer safety is always our top priority. As a leading research company, we have been intensively and successfully involved in the development and acceptance of alternative testing methods for many years. For more than 20 years, Beiersdorf has been working successfully in expert committees and associations to develop in vitro alternatives to animal testing.

Our commitment to opposing animal testing

We were and remain heavily involved in developing and validating key methods that are now internationally accepted by the OECD (Organization for Economic Co-operation and Development) and already recognized by important regulatory authorities. We invest considerable resources for this purpose and have so far worked with more than 50 partners and interest groups worldwide.

Our brand values

Pioneers in skincare

We deliver a holistic dermo-cosmetic approach to protect your skin, keep it healthy and radiant.

Recommended by dermatologists

We work together with leading dermatologist and pharmacist partners around the world to create innovative and effective skincare products they can trust and recommend.

Committed to innovation

For over 100 years, we have dedicated ourselves to researching and innovating in the field of skin science. We believe in creating active ingredients and soothing formulas with high tolerability that work to help you live your life better each day.