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Usage Rights Agreement

We, Eucerin , are so happy that you like our products that much! We’ve came across your picture or video and just had to ask if we Beiersdorf South Africa could use it on our marketing channels. Therefore, we’d like to agree with you on the assignment of the right to use your UGC (“User Generated Content” – “UGC”).

By responding to this usage rights request with the hashtag #yeseucerin you are agreeing to the following terms:

You assign to BEIERSDORF the non-exclusive rights (e.g. usage rights, personal rights) to use, publish and disseminate your UGC. This assignment of rights is without limitation as to time (unlimited), territory (worldwide), extent, media (including, but not limited to Online (incl. social media) and BEIERSDORF Intranet) or intention of use.

The right includes the right to edit, namely the right to edit the UGC and to combine it with other elements, such as text or graphic elements. BEIERSDORF shall be entitled to transfer said rights to other parties, including, but not limited to, BEIERSDORF’s affiliated companies as well as agencies.

BEIERSDORF is not obligated to use the UGC. If the UGC is being used, BEIERSDORF is not obligated to, but nevertheless allowed to, mention your name or social media account name and to use your social media profile picture as well as your UGC text incl. hashtags.

The grant of the above mentioned rights shall be made free of charge.

The assigned rights are:

  • “non-exclusive” meaning you may use the UGC for your own purposes or let others use your UGC for their purposes;
  • “free” meaning free of any charges. We do not owe you anything in connection with our use of your UGC;
  • “timely unlimited” meaning that you grant us the license for an indefinite period of time;
  • “locally unlimited” meaning we may exercise our rights anywhere in the world;
  • “unlimited to any kind of media” meaning that you grant us the license for all kinds of media.

By agreeing to the terms of this USAGE RIGHTS AGREEMENT, YOU PROMISE US

  • that you have the right to grant us the usage rights with regards to your UGC in the extent described above;
  • that you have permission from all person(s) pictured in your UGC, that the UGC in which they are pictured can be used in the extent described above;
  • that you have paid and will pay in full any fees or other payments that may be related to the use of your UGC;
  • your UGC does not infringe any legal rights of any third party, for example intellectual property rights or privacy rights;
  • you as an individual are at least eighteen (18) years of age or as a legal representative agree to the rights transfer in the extent described above.

This agreement shall be governed by and construed in all respects in accordance with the material laws of the Republic of South Africa.

The exclusive place of jurisdiction for all legal disputes because of or in connection with this agreement is our place of business.

For further information, please contact:

Beiersdorf Consumer Products (Pty) Ltd

4th floor, Beacon Rock, 21 Lighthouse Road, Umhlanga Rocks
KwaZulu-Natal, Republic of South Africa 4319
Tel: +27 31 2678500
Fax: +27 31 2671131